Brand Guidelines Excerpt
DataRobot, while a global brand, lacked brand guidelines for the design team to reference. As a result every piece of collateral had its own feel depending on which designer was assigned. After a careful review of all current collateral, web, and video assets, cohesive and flexible brand guidelines were put in place so that designers, vendors, and internal teams could all create assets for DataRobot.
Feature
Project Details
Business Need
DataRobot needed a single brand experience across their multitude of channels. DataRobot had been experiencing hyper growth and all the pains that come with it. From a design perspective, their brand was fractured with only loose guidelines that were followed as best as each designer understood.
Challenge
The biggest challenge was how much DataRobot employees loved their brand… and doing whatever they wanted with it. To keep this enthusiasm while minimizing the chaos, the brand guidelines needed to be clear yet flexible.
Outcomes
Over the course of six months, all brand touch points were reviewed and evaluated. The brand refresh involved consolidating and unifying the best of what was in use already while finessing the experience and establishing clear guidelines that were implemented across the company. The final deliverables included brand guidelines, templates, and asset libraries.
Domain expertise
Samples
Voice, tone, & color palette
Logo
Typography
Imagery
Illustrations
Samples and concepts
