Creative Samples
DataRobot was entering a time of hyper growth but their visual identity was scattered and inconsistent with each designer having their own take on the brand. My task was to create brand guidelines and standardize the various design elements and patterns.
Feature
Project Details
Business Need
DataRobot had been experiencing hypgrowth and all the pains that come with it. From a design perspective, their brand was fractured with only loose guidelines that were followed as best as each designer understood.
Personal Challenge
With freshly minted brand guidelines, the challenge became the rollout of those guidelines. What do we update? What should we remove?
Outcomes
With a bevy of design templates, clear guidelines, and a new design system for the website, the rollout was successful and adoption swift. DataRobot's brand recall increased as a single identity emerged.
Domain expertise
Samples
Website
eBooks and executive overviews
Data sheets, case studies, and infographics
White papers
Banner ads
Event elements
