Branding & UX

Nexosis, acquired by DataRobot, was a developer first company that offered a machine learning API to empower developers to include machine learning in their applications.

Feature

Project Details

Business Need

Nexosis needed a cohesive brand that tied its capabilities and offerings to its target user base: developers. The end goal was to improve brand perception and brand perception.

Challenge

The largest problem with the early AI space was that it could do so much that it was difficult for te user to figure out what to do with it.

Outcomes

By showing code simplicity, use cases, dashboards, and a UI interface developers were able to start brainstorming what they could do with a lower load and time to POC. The rest of Nexosis branding and marketing was positioned to help get developers going to their first concept and begin the iteration cycle.