Via Scientific Website & Brand Refresh
Via Scientific's Foundry platform radically simplifies enterprise scale multi-omics and analytics, freeing scientists, computational biologists and bioinformaticians to focus on their science rather than writing code.
Feature
Project Details
Business Need
Via Scientific wanted to inject some humanity and emotion into the messaging around their highly technical and scientific platform.
Challenge
The new website needed to appeal to both the scientific community and the decision makers which are often different personas.
Outcomes
The updated messaging, more approachable refreshed brand, and new illustration style were all applied to a brand new website.
Domain expertise
Brand StrategyCreative StrategyCreative DirectionCopywriterWeb DesignerWeb Developer
Samples
Pages
Styles
Typography and color palette
Illustrations
Use cases
Features
Technical diagram
